Everyone's guarding the model. Nobody's guarding the message.
PSA Plumbline is the check before send. It reads the AI work product at the moment it ships — and catches the hallucinated fact, the fabricated source, the off-brand claim, and the compliance landmine before they leave the building. Against your standard. With a trail you can prove.
Live · The flagshipThe whole org agrees on the risk. Almost no one has the control.
99% of executives want guardrails on AI content. Only 33% rate theirs as strong and consistently applied. That isn't a gap in intent — it's a gap in enforcement.
Your team adopted AI faster than your controls did. Most marketing teams now run AI with no governance framework — no standard the output has to clear, no record of what it cleared against. The model has guardrails. The message that goes to a customer, a regulator, or the press does not. PSA Plumbline closes the distance between what you'd sign off on and what's actually shipping.
Want it vs. have it nailed
99% of executives want guardrails on AI content. Only 33% rate theirs as strong and consistently applied. PSA Plumbline is built for the 66 points in between.
No standard to clear
Most marketing teams run AI with no governance framework. The output ships against no standard at all — until something it got wrong goes out the door.
The fluent sentence is the one to check
AI is at its most persuasive exactly when it's wrong — the fabrication reads as smoothly as the fact. Confidence is not a signal you can trust at send.
It isn't theoretical. It already has a price tag.
One unchecked AI send doesn't cost an apology. It costs a refund, a liability ruling, or a front-page correction.
These weren't careless teams. They were professional organizations that let AI output ship without a check at the moment it mattered. A single bad send is now a board-level event — and every one of these was preventable at the point of send.
Deloitte Australia
Refunded part of a government contract over AI-fabricated citations. The work looked finished. The sources didn't exist.
Air Canada
Held liable for a chatbot that invented a refund policy. The company was bound to a rule its own AI made up.
Chicago Sun-Times
Published a summer reading list where 10 of 15 books didn't exist. It cleared every human step except the one that checks facts.
Pre-send content governance. Your standard, enforced at the moment it matters.
PSA Plumbline sits between the draft and the world. It reads the content the way your most careful reviewer would — only faster, and every time.
Plumbline governs the AI work product at the point of send. It catches hallucinated facts, fabricated sources, off-brand claims, and compliance landmines before they leave the building. It enforces your brand voice and your legal-approved language against your standard, not a generic one. Every check leaves a tamper-evident audit trail, so when someone asks whether the content was reviewed, the answer is on the record, not on your word. And rule packs let one team's standard scale across the org, enforced at runtime. Plumbline runs inside the workflow your team already uses. Plumbline doesn't slow the work down — it takes the one pass you can't afford to skip and makes it automatic.
Catches what AI gets confidently wrong
Hallucinated facts, fabricated sources, off-brand claims, and compliance landmines — flagged before send, not discovered after.
Enforces your standard
Brand voice and legal-approved language checked against your rules, not a model's defaults. Runtime enforcement means it happens every time, not when someone remembers.
Proves it happened
A tamper-evident audit trail on every check — what was reviewed, what cleared, and against which rule.
Scales one standard to everyone
Rule packs turn your best reviewer's judgment into enforcement across every team that ships.
Start with what would have shipped.
The point of Plumbline isn't the dashboard. It's the bad send that never happened — and the proof, on the record, that it didn't.
A fabricated stat, caught before the press release went out.
Plumbline flags claims it can't reconcile against your approved facts — the confident, plausible numbers that read fine and are wrong. The flag happens before send, not in the correction notice.
A source that didn't exist, caught before publish.
The same failure mode that refunded a Deloitte contract and printed a reading list of books nobody wrote. Plumbline checks sources and citations against reality before they're published under your name.
A clean answer to "was this checked?"
Every send carries a tamper-evident record of what was reviewed, what was flagged, and what cleared. When legal, a regulator, or your own board asks, you point to the trail — you don't reconstruct it from memory.
The verification tax, paid down.
A real share of the time AI saves gets spent re-checking its output. Plumbline folds that pass into the moment of send, so review is built into the workflow instead of bolted on after.
The same bar for everyone who hits send.
Rule packs turn your best reviewer's judgment into enforcement that scales. The intern's draft and the VP's draft clear against the same standard — not whoever happened to read it that day.
Flag. Check. Cleared.
Three steps at the point of send. No new tool to live in — Plumbline runs where the work already happens. Fast enough to run at the point of send. Strict enough to put your name on.
Flag
As the draft is about to go, Plumbline reads it and marks what's wrong — the unverifiable stat, the invented source, the claim that breaks brand or policy, the compliance landmine. Each flag points at the exact line and names the reason, in red. Nothing vague, nothing for the operator to decode.
Check
Each flag is checked against your standard — your brand voice, your legal-approved language, your rule packs. The operator fixes it in context: tighten the claim, pull the real source, match the approved language — or override with a reason that gets logged. A fast, in-context decision, not a ticket that disappears into another queue.
Cleared
What meets the standard clears, in green, with a tamper-evident record of what it cleared against. What doesn't gets sent back with the reason, fixed, and re-run. Nothing ships on a maybe — it ships cleared, or it doesn't ship.
One team's standard, enforced across the org.
A rule pack is your best reviewer's judgment, written down once and enforced at runtime everywhere.
Most governance dies because it lives in a reviewer's head or a doc no one opens. Rule packs turn the standard into something that runs on every send: your brand voice, your claim boundaries, your legal-approved language — applied automatically to every send, by every team, the same way. You define it once with the people who hold the line on brand and compliance; Plumbline enforces it for everyone. Build your own, and add regulated rule packs where the stakes demand them.
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Your standard, codified
Brand voice, approved claims, and legal language become enforceable rules — not guidance people are supposed to remember. Checked on every send, not left to a style guide nobody opens.
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Regulated add-on packs
BFSI, Healthcare, Public Sector, and Legal & Professional-Services packs layer industry-specific disclosure and substantiation rules on top of your brand pack. Add-ons for teams that answer to a regulator — not the whole product, and never the brand.
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Written once, applied everywhere
Update the pack in one place and the new standard takes effect on the next send, across every operator. One change, enforced org-wide.
Every flag teaches the org. So the same bad send stops recurring.
Every flag Plumbline raises is a signal about where AI is failing your team in the real work. PSA Loop turns those signals into targeted training — so the mistake gets fixed at the source, not just caught at the gate.
Catching a flaw at send is good. Catching the same flaw at send every week is a pattern nobody's addressing. PSA Loop ships with Plumbline — it isn't a course you buy and assign separately. It reads the flags in the real workflow, finds the patterns, and turns recurring mistakes into focused, in-context trainings for the people making them. The rep who keeps over-claiming gets a module on claims. The team that keeps citing sources that don't exist learns to check before they paste. Catching a bad send once is governance. Making sure that send never happens again is how the org actually gets better at using AI — so review volume falls instead of compounding.
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Flags become the curriculum
Training is built from what your team actually got wrong this month — by person and by team — not a generic AI-literacy syllabus. The lesson is the recurring flag.
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Patterns become targeted trainings
Recurring mistakes turn into focused, in-context improvement trainings aimed at the exact gap, delivered to the people producing it — not a generic AI course.
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The loop closes
The team learns out of the mistake, so Plumbline stops flagging it and the verification tax on that send goes to zero. Bundled with Plumbline, not sold separately.
For the name on the send — and the people who put it there.
Plumbline serves both ends of the same risk: the executive accountable for what ships, and the operators producing it at the speed AI now makes possible.
The exec who signs off
The CMO, Head of Brand, or GC who owns the claim the moment it ships. Plumbline gives you a check you control, runtime enforcement of the standard you set, and a tamper-evident trail that proves due diligence — so "was this reviewed?" is a fact you can show, not a scramble you carry.
Marketing & comms operators
You're shipping AI-assisted content at volume and you can't personally verify every line. Plumbline runs in the workflow you already use, catches the costly mistakes before they ship, and gets out of the way on everything that's clean — so you ship at volume without owning every line yourself.
Brand & legal owners
You set the standard. Rule packs turn it into enforcement that scales across every team and every send, so the bar doesn't bend to whoever happened to review the draft that day.
See what would have shipped.
Book a Gap Check. We run your real AI-assisted content through Plumbline and show you exactly what it flags — the claims that wouldn't have cleared, the sources that don't hold, the trail you'd have had. Then you decide.
No deck, no abstractions. Your own content, your own rules, the flags PSA Plumbline raises against them — the fabricated sources, the off-brand claims, the compliance landmines that were one send away from going out. It's the fastest way to see the gap between what your team is sending and the standard you'd sign off on.
Book a Gap Check
Bring real content. We run it through Plumbline and show you, flag by flag, what would have shipped and what cleared.
Talk to a principal
One paragraph on what your team is sending and what keeps you up about it — straight to the people who built Plumbline, not a funnel.